

Ebtikarat Newsletter
VISION
WE CURATE TRANSFORMATIVE PERSONAL JOURNEYS FOR EXCEPTIONAL COMMUNITIES INSPIRED BY ARTS, WELLNESS AND THE PURITY OF THE RED SEA.
Ebtikaratبتكارات (Arabic word) means Innovations which is The process of translating an idea or invention into a good or service that creates value for which customers will pay.
The Strategy & Innovation and Business Development team is keen to issue on a regular basis this newsletter highlighting particular innovative products and services somehow related to Amaala’s strategy. As we are all focused on delivering the project, this intends to be a window to the external world, also reminding us to be externally focused. If you came across particular innovation or news related to Amaala, feel free to share and we may publish it as well. Please send your suggestions to Nouf/ nalharthi@projects.pif.gov.sa.
Hospitality & Tourism
maxim.com
Every year, the world welcomes a new crop of luxury hotels, each vying to attract travelers from all corners of the map. Some are set in tried-and-true destinations, while others open their doors in far-flung destinations you’ve never heard of.
Arts & Culture
Zaha Hadid
Dame Zaha Mohammad Hadid DBE RA (Arabic: زها حديد Zahā Ḥadīd; 31 October 1950 – 31 March 2016) was an Iraqi-British architect. She was the first woman to receive the Pritzker Architecture Prize, in 2004. She received the UK's most prestigious architectural award, the Stirling Prize, in 2010 and 2011.
Wellness & Sports
YouTube
The exhibition "How Andalusian horses dance" is an authentic equestrian ballet with typically Spanish music and 18th-century costumes. The choreographies are taken from reprises used in classical and country dressage, and from other traditional riding displays.
Sea & Lifestyle
Kaleidoscopic coral, a dizzying array of marine life and warm temperatures throughout the year make the Red Sea a much sought-after destination for tourists. Whether you want to explore its hidden depths or stay close to the surface.
Mobility
Retail
Sustainability
Earth Day
Last year, the United Nations called for global action to beat plastic pollution, stating that 400 million tonnes of plastics are produced every year, 63 per cent of which are intended for single-use. Governments around the world are starting to ban single-use plastics – something the Environment Agency - Abu Dhabi (EAD) advocates.